Marketing & Media professional

David Fontana

​​​​Launched first fully branded online radio station, “Silk Radio”, to support a single brand.

All content - music, playlists, images and ad messaging was controlled by SV Vodka. A downloadable app, kept the brand image and platform on user desktops. The site became a hub for consumers to find out about VIP events, see images of past parties, locate distribution and of course listen to music . 

Additionally, "Silk Radio" became an effective tool for the brand ambassadors in the field as they sold product.

Media Touchpoints

• Digital display, social sites, video and local market sites
  
• Outdoor
  
• Print & Alternative Weeklies
  
• Trade
  
• Sponsored Events and Concerts