David Fontana

About me

Strategic. Entrepreneurial. A strong communicator. Equally comfortable working with people in the C-Suite and those just starting.

A problem solver.  Unafraid of starting from a blank slate and looking at the problem differently to find a solution. Recognizes that getting to a solution often means bringing diverse teams to collaborate.

A versatile marketer who has managed general, direct and digital media efforts both internally and externally with partner agencies. Holds the belief that a channel is not just a delivery device – that marketing needs to be executed with an understanding of the creative messages 

Skills:  

Integrated Marketing    Media Strategy    Media Channel Planning (B2C/B2B)    Media Buying   Negotiation   Traditional / Offline Media    Digital    Sponsorships    Omni-channel   Research     Analytics    Optimization   Client Management    Data Driven Insights    Niche/Segment Marketing Project Management    Account Management     New Business    National TV/Local TV     Print     Radio Out of Home    Social     Direct Marketing    Advertising    Search     Acquisition     Target Segmentation   P&L/Budget Management 

Marketing & Media professional