Engage and empower  Moms  - in doing so,  grow a brand that no  one knew about

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 Find the right ways to   talk  to a diverse   group of  people on a   local level -  while   compllementing a  base effort to get   higher  response   results and a  lower CPA   

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 Strategically move     from a "one size fits     all" mentally  to a very   targeted multi-channel   effort. Recognize   differences in targets,   offers and social         behaviors ​

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 Strategically create a  channel plan that   reflects  the brand and   the  target's millenial   lifestyle  and   preferences for  media   consumption

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​A sample of my work and experience ​- CLICK the image to find out a little more.

 In a “Plastic” , e-commerce   driven ecomomy, not     having a credit card is a big   problem. Success meant   creating consumer trust   and inclusion. We needed   to understand  not only   media habits, but how our   consumers felt about     financial institutions and   sharing personal data. 

 Don't have the right  media for the job -   work  with your     parters to  create  it!

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 Guiding a target down  a path to help them  discover a new  category of liquor and  enage with it at  premise and online.

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 Not every story is  about breakthrough  strategy. Sometimes its   just getting more   people in the door,   finding smarter  scheduling pattern and   getting media to work   harder and more   efficiently

David Fontana

 Engaged multiple    audiences in a low  interest   category.  Created new  efforts for  a   traditional client   that  resulted in goals being  achieved and  operational   costs  being  lowered

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​​Some other past clients....

 ​​​No gnome? No Captain   Obvious? No problem.

 Achieve success by   understanding “why   people use us” to carve   out a position within a   portfolio of like brands   leading to increased sales   month, after month...after   month

 How do you grow a   consumer facing brand in   a pharma portfolio,   especially with a “clinical”   reputation?   Change   perception by talking to     your consumer differently.   Achieve success by   acting like a leader and   focusing on  skin care &   beauty; not Rx.   

 A strategic shift in the  media approach and a  recognition of  emerging  screens -  lead to increases  across multiple KPI's

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Marketing & Media professional